Hi there!
My name is Lauren White and I am a content strategist and writer. Thank you for visiting my portfolio. If you have any questions about my work, don’t hesitate to reach out!
Writing
Latest Trends in B2B Marketing: GA4, Generative AI and Video
At 3 Aspens Media, we have a good sense of how B2B marketing trends could actually pay off over time. These three trends are strongly affecting us and our clients right now.
An Indispensable Guide to B2B Content Strategy [+ Exclusive Questionnaire]
If you’re producing content without knowing your audience and business goals and how content can serve both, will it have an impact? And how will you be able to tell? Your efforts will go further and be more successful if you have a content strategy.
16+ Types of B2B Content (and When to Use Each)
In B2B, the list of content types goes on and on. How do you know which to create? It turns out there’s a bit of science to it. Each content type serves a different purpose depending on where the customer is on their buying journey.
Designing a B2B Content Calendar to Shepherd Great Content
Without an active calendar, it’s hard to make the most of every asset you create. Here, we’ll share what makes calendars a saving grace for businesses and provide tips for starting your own.
Content Outsourcing in B2B: Wins, Woes and (of course) Words
Outsourcing. No matter what you need it for, it’s not easy to press “start.” Yet, outsourcing is often essential to healthy operations and can be a catalyst for major growth and success.
Supply Tigers Gains Praise – and Leads – for Whitepaper Produced with 3 Aspens Media
Supply Tigers engaged with 3 Aspens Media based on a recommendation, and they weren’t disappointed. They’ve received 30+ leads they can tie directly to the whitepaper, which surpassed their goal.
The Impact of a Cybersecurity Incident or Breach on Governments
State and local governments, state-funded higher education institutions and K-12 school districts are seeing an increase in government cyber attacks.
The Role of an ERP Implementation Partner Goes Beyond Just the Software
So, you’ve decided to upgrade your enterprise resource planning (ERP) system. If you don’t know what to expect from an ERP partner, you may end up settling for less than you need.
9 Tips for a Successful ERP Implementation in Any Industry
Whether you’ve been through an ERP implementation before or it’s your flagship voyage, planning and executing this enormous project successfully will always be a complex feat.
5 Industry Key Performance Indicators for Winery Growth
To position yourself for success, you need to be aware of several critical metrics to track in the wine industry, the benefits of tracking them, and how VinPoint amplifies the impact of your efforts.
No Burr Left Behind: Critical Parts in the Aerospace Industry
The aerospace industry depends on precisely manufactured, durable and heat-resistant components to ensure safety, reliability and stability. With the rapid evolution of aerospace design, the challenges are many.
Medical Device Industry Use Case for Xebec Deburring Technologies
Medical industry manufacturing is a growing sector, driven by aging populations, an increase in the prevalence of chronic diseases and improvements in technology.
Trends to Embrace for the Future of the CNC Machining Industry
The CNC industry is set to thrive over the coming years, as CNC machines play a major role in helping manufacturers embrace modern processes and increase efficiency and profits.
Tactics to Counter the Labor Shortage
The CNC industry is set to thrive over the coming years, as CNC machines play a major role in helping manufacturers embrace modern processes and increase efficiency and profits.
MBA vs. MID: Choosing the Degree that Fits Your Career Path
Distribution leaders are looking to improve and adapt their strategies to survive and grow through disruption. One way distribution leaders can position their companies to stay current on new strategies is through additional education.
Data Storytelling: 3 Easy Ways to Identify What Your Customers Value
Customer needs and pain points are the best drivers for a company’s growth strategy development and resource allocation. However, learning what customers value and aligning our offerings to those values is easier said than done.
J. Lauren White 